DiscoverThought Behind ThingsKhazanay Founder: Reimagining Landa Bazaar For Gen Z | 475 | TBT
Khazanay Founder: Reimagining Landa Bazaar For Gen Z | 475 | TBT

Khazanay Founder: Reimagining Landa Bazaar For Gen Z | 475 | TBT

Update: 2025-11-13
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In this episode of Thought Behind Things, we sit down with Usman Saleem, Co-Founder & CEO of Khazanay, Pakistan’s biggest used sneaker and thrift brand.


Usman shares his journey from losing his father at an early age, working graphic design jobs for just ₨8,000 a month, to building one of Pakistan’s most disruptive retail startups.


We talk about:

  • How Khazanay sold its first pair of shoes
  • Meeting Sam Altman at Y Combinator
  • How they refurbish branded sneakers
  • Tapping into leftover clothing
  • Khazanay’s scale & Growth
  • Long-term growth, Islamic finance, and Pakistan’s 2050 outlook


Socials:

TBT’s Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/thoughtbehindthings/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s TikTok: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.tiktok.com/@tbtbymuzamil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT’s Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/thoughtbehindthings⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

TBT Clips: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@tbtpodcastclips⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Muzamil's LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/muzamilhasan/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Usman's LinkedIn: https://www.linkedin.com/in/mhdusmansaleem/


Special thanks to Kickstart for providing us with the studio space.

You can find out more about them at: ⁠⁠https://kickstart.pk/⁠⁠


Credits:

Executive Producer: Syed Muzamil Hasan Zaidi

Associate Producer: Saad Shehryar

Publisher: Talha Shaikh

Editor: Jawad Sajid

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Khazanay Founder: Reimagining Landa Bazaar For Gen Z | 475 | TBT

Khazanay Founder: Reimagining Landa Bazaar For Gen Z | 475 | TBT

Syed Muzamil Hasan Zaidi